Hey! I’m Isabella.
Prawn Theory is a labour of love.
For years, I was completely detached from creativity. Whether it was because I was studying for my Philosophy degree and working retail to make ends meet, or later because my office job was consuming my life.
One day I realised (in the office no less!) with sudden clarity that I was miserable. I hated my job. It wasn’t me. I handed my notice in with no plan. I left the city and moved back in with dad in the middle of nowhere.
I had to do some soul-searching. I realized what was important to me: creativity.
It started with creating prints and doing commissions. But I soon began finding myself more and more excited by graphic design.
Now, I work with personal brands, helping them bring their vision to life.
(With the help of my studio assistant, Crab the cat)
A designer who gets the vision
“If you want a designer who delivers what you want, exactly how you want it, but also BETTER... Isabella is your prawn. I've brought her in to work on webinar slide decks and course mockups for our clients. When she smashed that, I had her design my workshop funnel. It's rare to find a designer who gets the vision while also bringing that special something. This is usually where I'd say something along the lines of just hire her already , but she's so good, I want her all to myself!”
Abi Prendergast
CEO APT Content & author of Day #1 Evergreen
